In the world of pharmaceuticals and biotechnology, visual communication often feels sterile, constrained by images of laboratory equipment and molecular structures. These images are meant to convey precision, science, and innovation, but they can also create a sense of detachment. However, when it comes to Proxygen, the visual identity tells a different story. Designed by Alessandri Design, Proxygen’s brand presence offers a refreshing break from the traditional cold and clinical look of biotech.
The creative direction behind Proxygen’s identity is rooted in the spirit of exploration, a concept that goes beyond the confines of typical lab settings. Drawing inspiration from Darwin’s voyages of discovery, Alessandri Design introduces a dynamic narrative centered around the chameleon. Just as the chameleon hunts proteins with its sticky tongue, this design element symbolizes the precision, adaptability, and curiosity that drive the biotech field.
This nature-inspired metaphor is set against the backdrop of the typographic aesthetics of early scientific publications, lending the brand a historical depth and a nod to the intellectual rigor of scientific progress. The result is an identity that is both innovative and grounded in the scientific tradition—one that bridges the past and future of biotechnology.
Under the leadership of Cordula Alessandri, Alessandri Design & Brand Manufactory has become synonymous with exceptional brand development. The studio has a long-standing reputation for creating award-winning corporate and communication designs that resonate with both local and international audiences. Specializing in biotech companies, wineries, and smart startups, Alessandri Design has built a portfolio that blends creativity with strategic insight.
In the world of pharmaceuticals and biotechnology, visual communication often feels sterile, constrained by images of laboratory equipment and molecular structures. These images are meant to convey precision, science, and innovation, but they can also create a sense of detachment. However, when it comes to Proxygen, the visual identity tells a different story. Designed by Alessandri Design, Proxygen’s brand presence offers a refreshing break from the traditional cold and clinical look of biotech.
The creative direction behind Proxygen’s identity is rooted in the spirit of exploration, a concept that goes beyond the confines of typical lab settings. Drawing inspiration from Darwin’s voyages of discovery, Alessandri Design introduces a dynamic narrative centered around the chameleon. Just as the chameleon hunts proteins with its sticky tongue, this design element symbolizes the precision, adaptability, and curiosity that drive the biotech field.
This nature-inspired metaphor is set against the backdrop of the typographic aesthetics of early scientific publications, lending the brand a historical depth and a nod to the intellectual rigor of scientific progress. The result is an identity that is both innovative and grounded in the scientific tradition—one that bridges the past and future of biotechnology.
Under the leadership of Cordula Alessandri, Alessandri Design & Brand Manufactory has become synonymous with exceptional brand development. The studio has a long-standing reputation for creating award-winning corporate and communication designs that resonate with both local and international audiences. Specializing in biotech companies, wineries, and smart startups, Alessandri Design has built a portfolio that blends creativity with strategic insight.
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