Q-PAC Rebrand: Making Commercial Fans Sexy

Commercial fans are an essential component of building infrastructure, yet they have long been perceived as overly complex, inefficient, and unappealing. Q-PAC, a disruptor in the industry, sought to change that narrative with a modular, tech-enabled fan system designed to simplify airflow solutions. To bring this vision to life, they partnered with Gold Front, a leading creative studio, alongside CEO Matt Kent and branding strategist John Rougeux from Flag & Frontier. The mission? To transform Q-PAC’s brand and position their innovative fan system as both functional and desirable.

When Q-PAC approached Gold Front, they had already developed an impressive product backed by a compelling strategic narrative. However, they needed a complete brand overhaul, including new messaging, visual identity, website design, and development—all within a tight four-month deadline leading up to their biggest industry event of the year.

Gold Front took a deep dive into Q-PAC’s strategic positioning, drawing inspiration from CEO Matt Kent’s revolutionary vision: a simple, technology-driven fan system designed for round-the-clock efficiency. This led to a striking and unconventional brand idea—making commercial fans sexy.

Gold Front kicked off the creative process with an in-depth visual POV workshop, engaging Q-PAC’s leadership team in a discussion about the aesthetics of cutting-edge technology. The goal was to position Q-PAC’s fans alongside some of the most innovative and stylish tech products in the world.

The design journey was meticulous, particularly in crafting the perfect logo. After more than a thousand iterations and multiple rounds of feedback, the final design emerged—featuring a distinctive “Q” inspired by the sleek, modern shape of Q-PAC’s fan system.

Gold Front transformed Q-PAC’s brand by implementing a bold, tech-driven approach that redefined commercial fans. The rebrand featured a sleek, dark aesthetic contrasted with vibrant green tones, symbolizing the energy of airflow. A direct and authoritative messaging style reinforced Q-PAC’s leadership, with impactful headlines like “Newsflash, your fan sucks.” Visually striking 3D renderings highlighted the fan system’s advanced technology, using dynamic colors to depict the fans as vital, living elements within a building’s ecosystem.

With five days to spare, Gold Front delivered Q-PAC’s refreshed brand identity, website, and messaging just in time for their major event. The rebrand was met with enthusiasm from customers and competitors alike, solidifying Q-PAC’s position as a category leader.

Q-PAC Rebrand: Making Commercial Fans Sexy

Commercial fans are an essential component of building infrastructure, yet they have long been perceived as overly complex, inefficient, and unappealing. Q-PAC, a disruptor in the industry, sought to change that narrative with a modular, tech-enabled fan system designed to simplify airflow solutions. To bring this vision to life, they partnered with Gold Front, a leading creative studio, alongside CEO Matt Kent and branding strategist John Rougeux from Flag & Frontier. The mission? To transform Q-PAC’s brand and position their innovative fan system as both functional and desirable.

When Q-PAC approached Gold Front, they had already developed an impressive product backed by a compelling strategic narrative. However, they needed a complete brand overhaul, including new messaging, visual identity, website design, and development—all within a tight four-month deadline leading up to their biggest industry event of the year.

Gold Front took a deep dive into Q-PAC’s strategic positioning, drawing inspiration from CEO Matt Kent’s revolutionary vision: a simple, technology-driven fan system designed for round-the-clock efficiency. This led to a striking and unconventional brand idea—making commercial fans sexy.

Gold Front kicked off the creative process with an in-depth visual POV workshop, engaging Q-PAC’s leadership team in a discussion about the aesthetics of cutting-edge technology. The goal was to position Q-PAC’s fans alongside some of the most innovative and stylish tech products in the world.

The design journey was meticulous, particularly in crafting the perfect logo. After more than a thousand iterations and multiple rounds of feedback, the final design emerged—featuring a distinctive “Q” inspired by the sleek, modern shape of Q-PAC’s fan system.

Gold Front transformed Q-PAC’s brand by implementing a bold, tech-driven approach that redefined commercial fans. The rebrand featured a sleek, dark aesthetic contrasted with vibrant green tones, symbolizing the energy of airflow. A direct and authoritative messaging style reinforced Q-PAC’s leadership, with impactful headlines like “Newsflash, your fan sucks.” Visually striking 3D renderings highlighted the fan system’s advanced technology, using dynamic colors to depict the fans as vital, living elements within a building’s ecosystem.

With five days to spare, Gold Front delivered Q-PAC’s refreshed brand identity, website, and messaging just in time for their major event. The rebrand was met with enthusiasm from customers and competitors alike, solidifying Q-PAC’s position as a category leader.