Designing a Soccer Icon: The Visual Storytelling of 'Romário, The One'

Designed by Tall,Piet

This identity was meticulously designed for the documentary series "Romário, The One" by Max, which narrates the captivating story of Romário, one of soccer’s iconic number 11 players. The series traces his life from his early years to his World Cup victory, providing a profound exploration of the 1990s both in Brazil and globally. The narrative intricately weaves together the political, economic, and social fabric of the time, highlighting Romário’s multifaceted nature, marked by both controversy and acclaim.

The visual identity of the series is a dynamic fusion of soccer motifs, 1990s aesthetics, and Romário’s distinct personality. To encapsulate the essence of the series, we developed a custom typography in three unique weights, each symbolizing a key theme: Romário's renowned number 11 jersey, his determined path to World Cup glory, and his ultimate ascent to fame. This carefully crafted visual identity not only honors Romário’s storied career but also evokes the vibrancy and energy of the era that defined his legacy.

Helmed by the award-winning Creative Directors Duda di Pietro and Eduardo Tallia, Tall,Piet is a distinguished Brazilian independent design studio renowned for its dedication to craftsmanship and compelling visual storytelling. The studio collaborates with a global network of exceptionally talented creatives, meticulously selected to suit the unique demands of each project. 

Tall,Piet’s design philosophy is deeply intentional, grounded in authenticity and logic, ensuring that aesthetic beauty seamlessly emerges from a robust and well-defined strategy. Each project is approached with a tailored methodology, guaranteeing that the final outcome not only meets but exceeds the specific requirements and expectations. This commitment to purposeful design and meaningful narratives sets Tall,Piet apart as a leader in the design industry.

Designing a Soccer Icon: The Visual Storytelling of 'Romário, The One'

This identity was meticulously designed for the documentary series "Romário, The One" by Max, which narrates the captivating story of Romário, one of soccer’s iconic number 11 players. The series traces his life from his early years to his World Cup victory, providing a profound exploration of the 1990s both in Brazil and globally. The narrative intricately weaves together the political, economic, and social fabric of the time, highlighting Romário’s multifaceted nature, marked by both controversy and acclaim.

The visual identity of the series is a dynamic fusion of soccer motifs, 1990s aesthetics, and Romário’s distinct personality. To encapsulate the essence of the series, we developed a custom typography in three unique weights, each symbolizing a key theme: Romário's renowned number 11 jersey, his determined path to World Cup glory, and his ultimate ascent to fame. This carefully crafted visual identity not only honors Romário’s storied career but also evokes the vibrancy and energy of the era that defined his legacy.

Helmed by the award-winning Creative Directors Duda di Pietro and Eduardo Tallia, Tall,Piet is a distinguished Brazilian independent design studio renowned for its dedication to craftsmanship and compelling visual storytelling. The studio collaborates with a global network of exceptionally talented creatives, meticulously selected to suit the unique demands of each project.

Tall,Piet’s design philosophy is deeply intentional, grounded in authenticity and logic, ensuring that aesthetic beauty seamlessly emerges from a robust and well-defined strategy. Each project is approached with a tailored methodology, guaranteeing that the final outcome not only meets but exceeds the specific requirements and expectations. This commitment to purposeful design and meaningful narratives sets Tall,Piet apart as a leader in the design industry.