Roam's Brand: A Blend of Sophistication and Warmth

Designed by BlueGreen

Michael Hewitt from Roam approached BlueGreen with a clear vision: a sophisticated, clean, and youthful brand, avoiding neon or flashy aesthetics, aiming for a personal companionship assistant vibe. This differed from BlueGreen’s usual colorful Love & Friendship promotions at BLGR, but the opportunity was compelling. Their initial conversation flowed smoothly, leading to the creation of a brand that was impactful yet subtle.

Roam's logo was designed to feel like home, blending innovation with familiarity. The name "Roam" was pivotal, and BlueGreen created a logotype suite with variations of Roam’s name, using the initial "R" as the brand mark. Roam targeted three aspects of users' lives: Romantic, Relations, and Social, each represented by distinctive icons. BlueGreen developed six characters to represent diverse users, making Roam feel welcoming and familiar.

BlueGreen emphasized that brands should be recognized by their emotional impact rather than specific colors, inspired by companies like Coca-Cola and Starbucks. This allowed for creative flexibility with Roam's color choices, making the brand recognizable by the emotions its colors evoked.
Even though it wasn’t initially requested, BlueGreen was enthusiastic about designing a beautiful UI/UX for Roam. The theme "Simply Sophisticated" guided the design, focusing on simplicity and richness. The app was meant to feel like a refreshing community portal, capturing the essence of summer year-round. Roam's brand elements were marked by simplicity and sophistication, using versatile typing systems and overlapping illustrations to add dimension and motion.

BlueGreen places a premium on uniqueness over fleeting trends. As an independent digital branding agency, they possess the creative freedom to make bold, innovative design choices, exemplified through their latest initiative, AKA - a venture focused on futuristic design.
To carve out a niche and leave a lasting impression across diverse cultures, BlueGreen specifically targets regions where distinctive and genuinely artistic graphic design decisions are often overlooked, starting with the UAE and the broader Middle East. BlueGreen's ambitious goal is to seamlessly merge art with the corporate sphere, fostering a harmonious blend that enables the world to realize its true potential. Their vision is to elevate branding from mere commercial necessity to an art form that inspires and transforms.

Full team on Roam:

Art Direction — Asan Ahmed
Illustrations — Julia Gridneva
Typography — Haritha Chamal
Animations — David Rubio

Roam's Brand: A Blend of Sophistication and Warmth

Michael Hewitt from Roam approached BlueGreen with a clear vision: a sophisticated, clean, and youthful brand, avoiding neon or flashy aesthetics, aiming for a personal companionship assistant vibe. This differed from BlueGreen’s usual colorful Love & Friendship promotions at BLGR, but the opportunity was compelling. Their initial conversation flowed smoothly, leading to the creation of a brand that was impactful yet subtle.

Roam's logo was designed to feel like home, blending innovation with familiarity. The name "Roam" was pivotal, and BlueGreen created a logotype suite with variations of Roam’s name, using the initial "R" as the brand mark. Roam targeted three aspects of users' lives: Romantic, Relations, and Social, each represented by distinctive icons. BlueGreen developed six characters to represent diverse users, making Roam feel welcoming and familiar.

BlueGreen emphasized that brands should be recognized by their emotional impact rather than specific colors, inspired by companies like Coca-Cola and Starbucks. This allowed for creative flexibility with Roam's color choices, making the brand recognizable by the emotions its colors evoked.
Even though it wasn’t initially requested, BlueGreen was enthusiastic about designing a beautiful UI/UX for Roam. The theme "Simply Sophisticated" guided the design, focusing on simplicity and richness. The app was meant to feel like a refreshing community portal, capturing the essence of summer year-round. Roam's brand elements were marked by simplicity and sophistication, using versatile typing systems and overlapping illustrations to add dimension and motion.

BlueGreen places a premium on uniqueness over fleeting trends. As an independent digital branding agency, they possess the creative freedom to make bold, innovative design choices, exemplified through their latest initiative, AKA - a venture focused on futuristic design.
To carve out a niche and leave a lasting impression across diverse cultures, BlueGreen specifically targets regions where distinctive and genuinely artistic graphic design decisions are often overlooked, starting with the UAE and the broader Middle East. BlueGreen's ambitious goal is to seamlessly merge art with the corporate sphere, fostering a harmonious blend that enables the world to realize its true potential. Their vision is to elevate branding from mere commercial necessity to an art form that inspires and transforms.

Full team on Roam:

Art Direction — Asan Ahmed
Illustrations — Julia Gridneva
Typography — Haritha Chamal
Animations — David Rubio