The Creative Direction and visual identity of Skōud Cosmetics embody innovation and sophistication. As the pioneering luxury skincare brand developed by cosmetic scientists in Germany, it seamlessly merges beauty with scientific proficiency. The visual identity of Skōud Cosmetics is meticulously designed to illustrate the harmony between nature and science. Each aspect, from color schemes to typography, is selected to reflect the brand’s premium yet welcoming image. By integrating contemporary design with natural elements, the brand underscores its dedication to effective, natural skincare solutions.
Skōud, an acronym for Skincare Knowledge of Unique Definition, encapsulates a new and distinct approach to skincare expertise. The name echoes the word "Scout" intentionally, symbolizing the brand's mission to guide, support, and solve skincare challenges. Dr. Nini Nielson and Dr. Julia Mader, who have been running a consulting agency for cosmetic companies since 2019, bring their extensive research on skin health to the forefront with Skōud Skin Health. For the first time, their scientific insights are made accessible through their proprietary skincare line, emphasizing the foundational benefits for maintaining healthy skin.
Studio Last, founded in 2012 and headquartered in Berlin, operates under the guidance of Matthias Egil Last. The studio specializes in integrating form and function to craft comprehensive concepts for both digital and print media. Emphasizing the essence of brands, projects, and ideas beyond superficial visuals, Studio Last is committed to enhancing engagement through content. Their expertise lies in meticulous attention to detail and material selection, focusing on the evolution, relaunch, and transformation of media formats such as print publications, online platforms, and visual identities. Their approach combines avant-garde sophistication with subtle elegance, introducing elements of surprise to rejuvenate and redefine each project.
Visual Identity, Image Language, Product Design, Web Design: Studio Last
Brand Building: Nicole Zepter & Matthias Last
Campaign Photography: Nadia Del Do
Product + Textureshootings Photographer: Stephan Abry
Typefaces: Favorit by ABC Dinamo,
Lydian by American Type Founders
Setdesign: Kirsten Schmidt
Photographer: Quirin Siegert
CD & Set: Bianka Hartkopf
The Creative Direction and visual identity of Skōud Cosmetics embody innovation and sophistication. As the pioneering luxury skincare brand developed by cosmetic scientists in Germany, it seamlessly merges beauty with scientific proficiency. The visual identity of Skōud Cosmetics is meticulously designed to illustrate the harmony between nature and science. Each aspect, from color schemes to typography, is selected to reflect the brand’s premium yet welcoming image. By integrating contemporary design with natural elements, the brand underscores its dedication to effective, natural skincare solutions.
Skōud, an acronym for Skincare Knowledge of Unique Definition, encapsulates a new and distinct approach to skincare expertise. The name echoes the word "Scout" intentionally, symbolizing the brand's mission to guide, support, and solve skincare challenges. Dr. Nini Nielson and Dr. Julia Mader, who have been running a consulting agency for cosmetic companies since 2019, bring their extensive research on skin health to the forefront with Skōud Skin Health. For the first time, their scientific insights are made accessible through their proprietary skincare line, emphasizing the foundational benefits for maintaining healthy skin.
Studio Last, founded in 2012 and headquartered in Berlin, operates under the guidance of Matthias Egil Last. The studio specializes in integrating form and function to craft comprehensive concepts for both digital and print media. Emphasizing the essence of brands, projects, and ideas beyond superficial visuals, Studio Last is committed to enhancing engagement through content. Their expertise lies in meticulous attention to detail and material selection, focusing on the evolution, relaunch, and transformation of media formats such as print publications, online platforms, and visual identities. Their approach combines avant-garde sophistication with subtle elegance, introducing elements of surprise to rejuvenate and redefine each project.
Visual Identity, Image Language, Product Design, Web Design: Studio Last
Brand Building: Nicole Zepter & Matthias Last
Campaign Photography: Nadia Del Do
Product + Textureshootings Photographer: Stephan Abry
Typefaces: Favorit by ABC Dinamo,
Lydian by American Type Founders
Setdesign: Kirsten Schmidt
Photographer: Quirin Siegert
CD & Set: Bianka Hartkopf
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