The Brand Identity of Slick Coffee Roasters

Designed by Darling Visual

Slick Coffee Roasters' brand identity seamlessly blends innovation and sensory experience within the specialty coffee industry. At the heart of the branding is a sleek, dynamic 'S' logo, crafted with two overlapping glyphs that evoke motion and upward momentum, resembling the rising vapor from a freshly brewed cup of coffee. Inspired by scientific diagrams, this design highlights Slick's commitment to advanced technology in coffee roasting. 

Complementing the logo are linear wave patterns that distinguish each coffee variety, enhancing the sensory connection. The packaging incorporates embossed tags for tactile engagement, paired with a minimalist, geometric sans-serif typeface that reinforces the brand's forward-thinking ethos. Overall, the brand identity is meticulously designed to position Slick as a leader in global specialty coffee research and innovation, appealing to both the senses and intellect.

Darling Visual, located in the heart of Singapore, is a full-service design studio that excels across a wide spectrum of design disciplines, including branding, print, typography, digital designs, spatial installations, and art. Founded with a passion for storytelling and brand vitality, the studio specializes in transforming narratives into immersive visual experiences.

The studio’s approach is rooted in a strong commitment to conceptualization, art direction, strategy, and refined design aesthetics. At Darling Visual, the team is dedicated to bringing brands to life by weaving compelling stories that resonate and engage. Each project in their diverse portfolio highlights their ability to create distinctive and impactful brand identities that not only communicate but also captivate.

As both strategists and creatives, Darling Visual continuously strives to push the boundaries of design, ensuring their work leaves a lasting impact.

The Brand Identity of Slick Coffee Roasters

Slick Coffee Roasters' brand identity seamlessly blends innovation and sensory experience within the specialty coffee industry. At the heart of the branding is a sleek, dynamic 'S' logo, crafted with two overlapping glyphs that evoke motion and upward momentum, resembling the rising vapor from a freshly brewed cup of coffee. Inspired by scientific diagrams, this design highlights Slick's commitment to advanced technology in coffee roasting. 

Complementing the logo are linear wave patterns that distinguish each coffee variety, enhancing the sensory connection. The packaging incorporates embossed tags for tactile engagement, paired with a minimalist, geometric sans-serif typeface that reinforces the brand's forward-thinking ethos. Overall, the brand identity is meticulously designed to position Slick as a leader in global specialty coffee research and innovation, appealing to both the senses and intellect.

Darling Visual, located in the heart of Singapore, is a full-service design studio that excels across a wide spectrum of design disciplines, including branding, print, typography, digital designs, spatial installations, and art. Founded with a passion for storytelling and brand vitality, the studio specializes in transforming narratives into immersive visual experiences.

The studio’s approach is rooted in a strong commitment to conceptualization, art direction, strategy, and refined design aesthetics. At Darling Visual, the team is dedicated to bringing brands to life by weaving compelling stories that resonate and engage. Each project in their diverse portfolio highlights their ability to create distinctive and impactful brand identities that not only communicate but also captivate.

As both strategists and creatives, Darling Visual continuously strives to push the boundaries of design, ensuring their work leaves a lasting impact.