SNUG: Redefining Boldness, Inclusivity, and Design for a New Era

Designed by Carla Palette

Born in London, SNUG is unapologetically bold, unapologetically political, and unapologetically redefining what it means to live large. Designed for those who embrace their individuality and demand products that fit their lifestyles (and bodies), SNUG is rewriting the rules of an industry that’s overdue for transformation.

This isn’t a brand that whispers. SNUG proudly amplifies the voices of the girls, the gays, and everyone who defies convention. Feminism drives its ethos, flipping the narrative on centuries of objectification with sharp humor and confidence, empowering women and femme-identifying individuals to reclaim their power—and maybe serve men a playful taste of their own medicine.

At the heart of SNUG’s brand identity is its fearless design. The packaging is a masterclass in subversion, rejecting tired industry norms in favor of a striking visual language that commands attention. The centerpiece is an unapologetically bold block-tone pink—deliberately feminine, but with an edge that refuses to conform. This vibrant color palette is paired with strong, assertive typography: thick, punchy, and impossible to ignore. Together, these elements strike a perfect balance between softness and strength, creating a design that’s as daring as the brand itself.

SNUG’s design choices are no accident. While legacy brands cling to muted blues and neutral tones coded for traditional masculinity, SNUG challenges these conventions head-on. Every aspect of its identity—from its provocative copy to its dynamic visuals—speaks to a new era of inclusivity, individuality, and empowerment.

SNUG isn’t just a product; it’s a movement. A call to action for those who refuse to settle, who demand comfort and celebrate confidence. SNUG is here to shake things up, one daring design and unapologetic statement at a time.

Carla Palette specializes in creating provocative brand experiences that challenge conventions and resonate deeply with socially conscious audiences. By encouraging bold, unconventional statements, she helps forward-thinking brands navigate today’s complex social dynamics and forge authentic connections.

As an independent designer and art director, Carla collaborates with lifestyle brands in food & beverage, music, alcohol, and beyond. Leveraging a global perspective and a vast creative network, she assembles bespoke teams to meet each client’s unique needs, delivering impactful results through dynamic partnerships.

From concept to execution, Carla blends strategic thinking with exceptional design expertise, crafting visual identities, boutique packaging, and thought-provoking advertising that stand out.

SNUG: Redefining Boldness, Inclusivity, and Design for a New Era

Born in London, SNUG is unapologetically bold, unapologetically political, and unapologetically redefining what it means to live large. Designed for those who embrace their individuality and demand products that fit their lifestyles (and bodies), SNUG is rewriting the rules of an industry that’s overdue for transformation.

This isn’t a brand that whispers. SNUG proudly amplifies the voices of the girls, the gays, and everyone who defies convention. Feminism drives its ethos, flipping the narrative on centuries of objectification with sharp humor and confidence, empowering women and femme-identifying individuals to reclaim their power—and maybe serve men a playful taste of their own medicine.

At the heart of SNUG’s brand identity is its fearless design. The packaging is a masterclass in subversion, rejecting tired industry norms in favor of a striking visual language that commands attention. The centerpiece is an unapologetically bold block-tone pink—deliberately feminine, but with an edge that refuses to conform. This vibrant color palette is paired with strong, assertive typography: thick, punchy, and impossible to ignore. Together, these elements strike a perfect balance between softness and strength, creating a design that’s as daring as the brand itself.

SNUG’s design choices are no accident. While legacy brands cling to muted blues and neutral tones coded for traditional masculinity, SNUG challenges these conventions head-on. Every aspect of its identity—from its provocative copy to its dynamic visuals—speaks to a new era of inclusivity, individuality, and empowerment.

SNUG isn’t just a product; it’s a movement. A call to action for those who refuse to settle, who demand comfort and celebrate confidence. SNUG is here to shake things up, one daring design and unapologetic statement at a time.

Carla Palette specializes in creating provocative brand experiences that challenge conventions and resonate deeply with socially conscious audiences. By encouraging bold, unconventional statements, she helps forward-thinking brands navigate today’s complex social dynamics and forge authentic connections.

As an independent designer and art director, Carla collaborates with lifestyle brands in food & beverage, music, alcohol, and beyond. Leveraging a global perspective and a vast creative network, she assembles bespoke teams to meet each client’s unique needs, delivering impactful results through dynamic partnerships.

From concept to execution, Carla blends strategic thinking with exceptional design expertise, crafting visual identities, boutique packaging, and thought-provoking advertising that stand out.