Spitfire LABS: New Identity by Villagers Studio

Spitfire Audio has long been dedicated to making the world sound exceptional, and LABS stands as its rebellious offshoot—a space for risk-takers, emerging talents, and sonic experimentation. LABS is a playground for breakthrough sounds and creators, offering an open-ended platform that fosters creative fulfillment and innovation. To visually represent this ethos, Spitfire Audio turned to Villagers Studio to craft a brand identity that captures the essence of constant evolution and artistic exploration.

At the core of LABS’ visual identity is the headline typeface, Absolution. This is no ordinary font—it is a pseudorandom typeface that contains six alternative shapes for each letter, with a script that jumbles these variations in real-time as one types. The result is a dynamic, ever-changing visual representation of experimentation and evolution. This unique typographic approach ensures that every headline and message feels distinctive, reinforcing LABS’ spirit of unpredictability and creativity.

LABS’ identity is further enriched by a versatile color palette designed to cover twelve major sound and instrument categories. This palette is eclectic yet cohesive, mirroring the vast range of musical styles and compositions made possible through LABS. The vibrant hues ensure flexibility while maintaining a strong, recognizable presence across different applications.

While the bold typography and diverse color scheme create a strong visual impact, Villagers Studio introduced a contrasting element through the art direction. LABS’ photography captures users up close, showcasing both the diversity of musicians and the intricate details of their equipment. This approach brings warmth and authenticity to the brand, making it more relatable and engaging for its audience.

Villagers Studio developed a design system that seamlessly transitions between digital and physical touchpoints. The digital experience is structured to be both technical and functional, ensuring ease of use and clarity. Meanwhile, physical applications of the brand are expressive and impactful, maintaining LABS’ signature boldness and artistic depth.

Villagers Studio, the creative force behind LABS’ visual identity, is a remote-led design studio founded on trust and collaboration. With over 20 years of combined experience working for global, award-winning agencies, Villagers embraces a bespoke process for each project. Their remote-first approach allows them to collaborate with the best creatives from around the world, unrestricted by location. This flexibility empowers the studio to push creative boundaries and deliver outstanding work for brands like LABS.

Through their innovative and dynamic design choices, Villagers Studio has successfully translated LABS’ mission into a compelling visual identity—one that celebrates risk-taking, constant evolution, and the boundless possibilities of sound. With a brand that is as daring and experimental as its musical offerings, LABS continues to inspire creators worldwide.

Spitfire LABS: New Identity by Villagers Studio

Spitfire Audio has long been dedicated to making the world sound exceptional, and LABS stands as its rebellious offshoot—a space for risk-takers, emerging talents, and sonic experimentation. LABS is a playground for breakthrough sounds and creators, offering an open-ended platform that fosters creative fulfillment and innovation. To visually represent this ethos, Spitfire Audio turned to Villagers Studio to craft a brand identity that captures the essence of constant evolution and artistic exploration.

At the core of LABS’ visual identity is the headline typeface, Absolution. This is no ordinary font—it is a pseudorandom typeface that contains six alternative shapes for each letter, with a script that jumbles these variations in real-time as one types. The result is a dynamic, ever-changing visual representation of experimentation and evolution. This unique typographic approach ensures that every headline and message feels distinctive, reinforcing LABS’ spirit of unpredictability and creativity.

LABS’ identity is further enriched by a versatile color palette designed to cover twelve major sound and instrument categories. This palette is eclectic yet cohesive, mirroring the vast range of musical styles and compositions made possible through LABS. The vibrant hues ensure flexibility while maintaining a strong, recognizable presence across different applications.

While the bold typography and diverse color scheme create a strong visual impact, Villagers Studio introduced a contrasting element through the art direction. LABS’ photography captures users up close, showcasing both the diversity of musicians and the intricate details of their equipment. This approach brings warmth and authenticity to the brand, making it more relatable and engaging for its audience.

Villagers Studio developed a design system that seamlessly transitions between digital and physical touchpoints. The digital experience is structured to be both technical and functional, ensuring ease of use and clarity. Meanwhile, physical applications of the brand are expressive and impactful, maintaining LABS’ signature boldness and artistic depth.

Villagers Studio, the creative force behind LABS’ visual identity, is a remote-led design studio founded on trust and collaboration. With over 20 years of combined experience working for global, award-winning agencies, Villagers embraces a bespoke process for each project. Their remote-first approach allows them to collaborate with the best creatives from around the world, unrestricted by location. This flexibility empowers the studio to push creative boundaries and deliver outstanding work for brands like LABS.

Through their innovative and dynamic design choices, Villagers Studio has successfully translated LABS’ mission into a compelling visual identity—one that celebrates risk-taking, constant evolution, and the boundless possibilities of sound. With a brand that is as daring and experimental as its musical offerings, LABS continues to inspire creators worldwide.