Zeus Jones collaborated with Kohler to establish a foothold in the wellness market with their innovative new aromatherapy product, Sprig. This advanced Shower Infusion System features a state-of-the-art showerhead attachment that utilizes specially crafted pods to infuse water with essential oils and skin-nourishing ingredients, transforming showers into spa-like experiences.
Sprig is far more than just a bathroom accessory; it introduces a fresh approach to self-care and provided Kohler with the chance to launch a direct-to-consumer brand, engaging the company in new wellness conversations.
By thoroughly exploring the wellness industry and its challenges—such as limited time and self-care fatigue—Zeus Jones partnered with Kohler to develop a comprehensive business strategy, including naming, branding, packaging, and an e-commerce site to support the launch of Sprig.
Zeus Jones is a brand innovation firm that dedicates itself to positioning brands at the cultural forefront. By merging strategic thinking, creativity, design, and cultural insights, the company assists brands in expanding their business and influence. Zeus Jones collaborates with a diverse range of partners, including startups, nonprofits, and Fortune 500 companies such as Nike, Chipotle, Target, Apple, and Fidelity. As a certified B-Corporation, Zeus Jones is committed to leveraging business as a force for social change, maintaining this dedication both internally and in their client work.
Zeus Jones collaborated with Kohler to establish a foothold in the wellness market with their innovative new aromatherapy product, Sprig. This advanced Shower Infusion System features a state-of-the-art showerhead attachment that utilizes specially crafted pods to infuse water with essential oils and skin-nourishing ingredients, transforming showers into spa-like experiences.
Sprig is far more than just a bathroom accessory; it introduces a fresh approach to self-care and provided Kohler with the chance to launch a direct-to-consumer brand, engaging the company in new wellness conversations.
By thoroughly exploring the wellness industry and its challenges—such as limited time and self-care fatigue—Zeus Jones partnered with Kohler to develop a comprehensive business strategy, including naming, branding, packaging, and an e-commerce site to support the launch of Sprig.
Zeus Jones is a brand innovation firm that dedicates itself to positioning brands at the cultural forefront. By merging strategic thinking, creativity, design, and cultural insights, the company assists brands in expanding their business and influence. Zeus Jones collaborates with a diverse range of partners, including startups, nonprofits, and Fortune 500 companies such as Nike, Chipotle, Target, Apple, and Fidelity. As a certified B-Corporation, Zeus Jones is committed to leveraging business as a force for social change, maintaining this dedication both internally and in their client work.
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