The Visual Language of Halsa’s Brand Identity

Designed by Shuka

Halsa provides a subscription service delivering personalized vitamin packs tailored to individual health needs. Using an advanced AI algorithm, it analyzes users' online test results to create customized nutrient combinations and sends a monthly supply directly to their doorstep.  

Shuka’s rebranding project for Halsa focused on positioning the brand firmly within the E-commerce 2.0 space. The rebranding process established a cohesive design language that seamlessly integrates Halsa’s digital and physical platforms, emphasizing its mission to promote self-care and a healthier lifestyle.  

The brand's visual identity features a dynamic, two-part graphic composition paired with modular packaging. The shiny, reflective surfaces and abstract illustrations bring to life the "Health Constructor" concept, underscoring Halsa’s innovative and expert approach to personalized nutrition.  

The packaging itself is thoughtfully designed with two modular cubes, offering both functionality and convenience. Users can keep one cube at home and the other at work or in a different location, encouraging consistent vitamin intake and simplifying their wellness routine. Functional typography and a signature green color further enhance the packaging, reinforcing Halsa's identity as a reliable, health-centric brand.  

Collaborations with artists Stepan Lipatov, Rodion Kitaev, and Alisa Gvozdeva add depth and narrative to the brand through expressive illustrations. These artworks symbolically or abstractly depict the journey toward wellness. Their fluid forms, coupled with the logo’s smooth lines and the gleaming emerald foil accents, evoke a sense of vitality, adaptability, and modern sophistication that resonates with Halsa’s commitment to well-being.  

Shuka is a globally recognized brand transformation bureau, celebrated for its expertise in strategic branding and brand development. With offices in Sydney, Berlin, and Dubai, its team of over 30 professionals excels in strategy, creative direction, and both graphic and digital design. Since 2003, Shuka has partnered with technological and financial enterprises, non-profit organizations, and cultural institutions across Western and Eastern Europe, the USA, and Australia.  

The bureau creates brands from the ground up, transforming nascent startup ideas into fully realized identities, even before a name is chosen. It revitalizes established enterprises by refining their messaging to align with their evolving personalities and restructures complex business systems to build cohesive and enduring design ecosystems.  

Shuka’s work has garnered prestigious European awards and widespread acclaim in publications such as It’s Nice That, AIGA Eye on Design, and Quartz. Its managing partners—Anastasia Butrym, Ivan Velichko, and Ivan Vasin—have contributed as speakers at the Brand New Conference in New York, served as jurors for the ADCE Awards, led programs at the British Higher School of Design, and developed their own courses for aspiring creatives.

The Visual Language of Halsa’s Brand Identity

Halsa provides a subscription service delivering personalized vitamin packs tailored to individual health needs. Using an advanced AI algorithm, it analyzes users' online test results to create customized nutrient combinations and sends a monthly supply directly to their doorstep. 

Shuka’s rebranding project for Halsa focused on positioning the brand firmly within the E-commerce 2.0 space. The rebranding process established a cohesive design language that seamlessly integrates Halsa’s digital and physical platforms, emphasizing its mission to promote self-care and a healthier lifestyle. 

The brand's visual identity features a dynamic, two-part graphic composition paired with modular packaging. The shiny, reflective surfaces and abstract illustrations bring to life the "Health Constructor" concept, underscoring Halsa’s innovative and expert approach to personalized nutrition. 

The packaging itself is thoughtfully designed with two modular cubes, offering both functionality and convenience. Users can keep one cube at home and the other at work or in a different location, encouraging consistent vitamin intake and simplifying their wellness routine. Functional typography and a signature green color further enhance the packaging, reinforcing Halsa's identity as a reliable, health-centric brand. 

Collaborations with artists Stepan Lipatov, Rodion Kitaev, and Alisa Gvozdeva add depth and narrative to the brand through expressive illustrations. These artworks symbolically or abstractly depict the journey toward wellness. Their fluid forms, coupled with the logo’s smooth lines and the gleaming emerald foil accents, evoke a sense of vitality, adaptability, and modern sophistication that resonates with Halsa’s commitment to well-being. 

Shuka is a globally recognized brand transformation bureau, celebrated for its expertise in strategic branding and brand development. With offices in Sydney, Berlin, and Dubai, its team of over 30 professionals excels in strategy, creative direction, and both graphic and digital design. Since 2003, Shuka has partnered with technological and financial enterprises, non-profit organizations, and cultural institutions across Western and Eastern Europe, the USA, and Australia. 

The bureau creates brands from the ground up, transforming nascent startup ideas into fully realized identities, even before a name is chosen. It revitalizes established enterprises by refining their messaging to align with their evolving personalities and restructures complex business systems to build cohesive and enduring design ecosystems. 

Shuka’s work has garnered prestigious European awards and widespread acclaim in publications such as It’s Nice That, AIGA Eye on Design, and Quartz. Its managing partners—Anastasia Butrym, Ivan Velichko, and Ivan Vasin—have contributed as speakers at the Brand New Conference in New York, served as jurors for the ADCE Awards, led programs at the British Higher School of Design, and developed their own courses for aspiring creatives.