Synthetica Psychoidea: Exploring the Boundaries of Organic and Artificial Expression

Designed by Joan Moreno

In an era dominated by rapid, mass-generated content, the essence of craftsmanship remains a crucial factor in creating work that resonates on a deeper human level. Synthetica Psychoidea is a personal project that delves into the intersection of the organic and the artificial, questioning the extent to which synthetic forms can express emotions and evoke feelings. The project serves as both an artistic exploration and a philosophical inquiry into the evolving relationship between technology and human perception.

Synthetica Psychoidea challenges the assumption that only the organic can carry emotional weight. It examines how artificial constructs—shaped by meticulous design and intentionality—can become vessels for expression. The project underscores the idea that beyond the final output, it is the process itself, the visible struggle between thought and form, that captivates the viewer and reflects our inner world.

Joan Moreno is a Creative Director and Digital Artist with over 16 years of experience in Motion Graphics, CGI Design and Graphic Design. Joan’s career began in the TV and boutique studio scene of Barcelona, where he developed a strong foundation in storytelling and visual communication. His pursuit of creative evolution led him to Amsterdam, where he embraced freelancing and the entrepreneurial mindset of independent project management and collaboration.

Throughout his career, Joan has worked with leading agencies such as Ogilvy, DDB, and 72andsunny, as well as renowned studios like Resn, Art&Graft, and uni_verse. His portfolio extends to major global brands including Adidas, Calvin Klein, and Estée Lauder, showcasing his ability to adapt across project scales and creative disciplines. Whether operating as a solo artist or within large production teams, Joan seamlessly integrates strategic insight with hands-on execution, ensuring that every project reaches its highest potential.

Synthetica Psychoidea is more than an artistic project—it is a reflection of contemporary visual culture, where boundaries between organic and artificial aesthetics continue to blur. By merging technical precision with emotional depth, Joan crafts a narrative that invites audiences to reconsider their perceptions of authenticity and creativity. The project demonstrates that innovation does not solely reside in the tools we use but in the intent behind their application.

Synthetica Psychoidea: Exploring the Boundaries of Organic and Artificial Expression

In an era dominated by rapid, mass-generated content, the essence of craftsmanship remains a crucial factor in creating work that resonates on a deeper human level. Synthetica Psychoidea is a personal project that delves into the intersection of the organic and the artificial, questioning the extent to which synthetic forms can express emotions and evoke feelings. The project serves as both an artistic exploration and a philosophical inquiry into the evolving relationship between technology and human perception.

Synthetica Psychoidea challenges the assumption that only the organic can carry emotional weight. It examines how artificial constructs—shaped by meticulous design and intentionality—can become vessels for expression. The project underscores the idea that beyond the final output, it is the process itself, the visible struggle between thought and form, that captivates the viewer and reflects our inner world.

Joan Moreno is a Creative Director and Digital Artist with over 16 years of experience in Motion Graphics, CGI Design and Graphic Design. Joan’s career began in the TV and boutique studio scene of Barcelona, where he developed a strong foundation in storytelling and visual communication. His pursuit of creative evolution led him to Amsterdam, where he embraced freelancing and the entrepreneurial mindset of independent project management and collaboration.

Throughout his career, Joan has worked with leading agencies such as Ogilvy, DDB, and 72andsunny, as well as renowned studios like Resn, Art&Graft, and uni_verse. His portfolio extends to major global brands including Adidas, Calvin Klein, and Estée Lauder, showcasing his ability to adapt across project scales and creative disciplines. Whether operating as a solo artist or within large production teams, Joan seamlessly integrates strategic insight with hands-on execution, ensuring that every project reaches its highest potential.

Synthetica Psychoidea is more than an artistic project—it is a reflection of contemporary visual culture, where boundaries between organic and artificial aesthetics continue to blur. By merging technical precision with emotional depth, Joan crafts a narrative that invites audiences to reconsider their perceptions of authenticity and creativity. The project demonstrates that innovation does not solely reside in the tools we use but in the intent behind their application.