Tangle Path: A Unique and Impactful Identity Design by Studio Pesca

In 2025, Tangle Path emerged as a coaching business dedicated to personal and professional development. Rooted in the philosophy of nonlinear growth, its branding needed to encapsulate the essence of life’s unpredictable yet transformative journey. To meet this challenge, Studio Pesca took the reins, crafting a name and visual identity that would mirror the core values of the service.

The first step in the project was identifying a name that resonated with the idea of a "messy journey." From this concept, Tangle Path was born—a name that reflects the intricate, winding, and often unexpected nature of personal evolution. The term encapsulates the reality that growth is rarely linear, making it a fitting choice for a coaching service focused on guiding individuals through their unique paths.

Once the name was established, Studio Pesca set out to create a branding image that would feel authentic, solid, and deeply personal. The guiding principle was customization—just as Tangle Path tailors its coaching to each individual, the branding needed to reflect a sense of uniqueness and adaptability.

At the heart of this vision was the logo, designed using the handwriting of the company’s founder. This approach reinforced both the human element of the service and the personal involvement of the coach in each client’s journey. By integrating handwritten elements, the branding exudes warmth and individuality, making it distinct from more conventional corporate identities.

The color palette played a crucial role in distinguishing Tangle Path from traditional coaching services, which often rely on neutral tones. Instead, Studio Pesca opted for bold, bright, and contrasting colors—visually representing the energy, dynamism, and transformative nature of the coaching experience. This choice ensures that Tangle Path stands out while also reinforcing the company’s innovative and modern approach.

To support Tangle Path’s digital presence, Studio Pesca developed a series of editable templates for social media. These customizable formats allow the brand to maintain a cohesive visual identity while adapting to various messaging needs. By equipping the client with these tools, Studio Pesca ensured that the branding remains flexible, engaging, and consistently aligned with the company’s ethos.

Founded in 2020 in Milan, Studio Pesca is a collective of creative professionals with expertise spanning art direction, graphic design, branding, event production, and content creation. Known for their distinct aesthetic and multidisciplinary approach, they continuously seek out new visual languages, drawing from diverse creative influences to develop unique methodologies for their projects.

Tangle Path: A Unique and Impactful Identity Design by Studio Pesca

In 2025, Tangle Path emerged as a coaching business dedicated to personal and professional development. Rooted in the philosophy of nonlinear growth, its branding needed to encapsulate the essence of life’s unpredictable yet transformative journey. To meet this challenge, Studio Pesca took the reins, crafting a name and visual identity that would mirror the core values of the service.

The first step in the project was identifying a name that resonated with the idea of a "messy journey." From this concept, Tangle Path was born—a name that reflects the intricate, winding, and often unexpected nature of personal evolution. The term encapsulates the reality that growth is rarely linear, making it a fitting choice for a coaching service focused on guiding individuals through their unique paths.

Once the name was established, Studio Pesca set out to create a branding image that would feel authentic, solid, and deeply personal. The guiding principle was customization—just as Tangle Path tailors its coaching to each individual, the branding needed to reflect a sense of uniqueness and adaptability.

At the heart of this vision was the logo, designed using the handwriting of the company’s founder. This approach reinforced both the human element of the service and the personal involvement of the coach in each client’s journey. By integrating handwritten elements, the branding exudes warmth and individuality, making it distinct from more conventional corporate identities.

The color palette played a crucial role in distinguishing Tangle Path from traditional coaching services, which often rely on neutral tones. Instead, Studio Pesca opted for bold, bright, and contrasting colors—visually representing the energy, dynamism, and transformative nature of the coaching experience. This choice ensures that Tangle Path stands out while also reinforcing the company’s innovative and modern approach.

To support Tangle Path’s digital presence, Studio Pesca developed a series of editable templates for social media. These customizable formats allow the brand to maintain a cohesive visual identity while adapting to various messaging needs. By equipping the client with these tools, Studio Pesca ensured that the branding remains flexible, engaging, and consistently aligned with the company’s ethos.

Founded in 2020 in Milan, Studio Pesca is a collective of creative professionals with expertise spanning art direction, graphic design, branding, event production, and content creation. Known for their distinct aesthetic and multidisciplinary approach, they continuously seek out new visual languages, drawing from diverse creative influences to develop unique methodologies for their projects.