Capturing the Spirit of TAYO: How Creativity and Storytelling Shape a Unique Jewelry Brand

Designed by SOMEKIND

TAYO originates from the old French expression "taïaut," a lively cry once echoed across hunting grounds to alert fellow hunters and companions of a game sighting. This spirited exclamation encapsulates the essence of Camille's jewelry brand, where she channels her creativity into unique pieces, inviting others to join in the pursuit of beauty, inspiration, and connection in everyday life.

In crafting TAYO's story, SOMEKIND sought to reflect Camille's natural sensibilities. Just as her pieces are raw and expressive, the storytelling carries the same depth and nuance. Every word is intentional, highlighting her artistry and craftsmanship while also conveying her skill and expertise.

Guided by her distinctive vision, SOMEKIND designed TAYO’s identity to incorporate fluid, elegant elements that evoke contemporary sophistication and the understated luxury of Camille’s jewelry. With a bold, sculptural logo and a color palette inspired by a Mediterranean sunset—soft blues and warm oranges—the brand’s identity embodies the spirit of TAYO: strong, harmonious, and grounded.

With a holistic and deeply intentional approach, SOMEKIND works hand-in-hand with their partners throughout every stage of the creative journey. Whether it's developing strategy, refining branding, crafting engaging communications, or designing dynamic web experiences, they focus on building narratives that are not only authentic but also resonate with purpose and meaning. Every detail is considered, ensuring the final product reflects the essence of their partner's vision.

SOMEKIND takes pride in partnering with independent, forward-thinking brands that are dedicated to making a lasting, positive impact. For them, each collaboration is more than a project; it’s an opportunity to nurture a shared vision of kindness, compassion, and mindful creation. By fostering these values—towards ourselves, each other, and the world around us—SOMEKIND helps bring to life brands that inspire and make a meaningful difference.

Capturing the Spirit of TAYO: How Creativity and Storytelling Shape a Unique Jewelry Brand

TAYO originates from the old French expression "taïaut," a lively cry once echoed across hunting grounds to alert fellow hunters and companions of a game sighting. This spirited exclamation encapsulates the essence of Camille's jewelry brand, where she channels her creativity into unique pieces, inviting others to join in the pursuit of beauty, inspiration, and connection in everyday life.

In crafting TAYO's story, SOMEKIND sought to reflect Camille's natural sensibilities. Just as her pieces are raw and expressive, the storytelling carries the same depth and nuance. Every word is intentional, highlighting her artistry and craftsmanship while also conveying her skill and expertise.

Guided by her distinctive vision, SOMEKIND designed TAYO’s identity to incorporate fluid, elegant elements that evoke contemporary sophistication and the understated luxury of Camille’s jewelry. With a bold, sculptural logo and a color palette inspired by a Mediterranean sunset—soft blues and warm oranges—the brand’s identity embodies the spirit of TAYO: strong, harmonious, and grounded.

With a holistic and deeply intentional approach, SOMEKIND works hand-in-hand with their partners throughout every stage of the creative journey. Whether it's developing strategy, refining branding, crafting engaging communications, or designing dynamic web experiences, they focus on building narratives that are not only authentic but also resonate with purpose and meaning. Every detail is considered, ensuring the final product reflects the essence of their partner's vision.

SOMEKIND takes pride in partnering with independent, forward-thinking brands that are dedicated to making a lasting, positive impact. For them, each collaboration is more than a project; it’s an opportunity to nurture a shared vision of kindness, compassion, and mindful creation. By fostering these values—towards ourselves, each other, and the world around us—SOMEKIND helps bring to life brands that inspire and make a meaningful difference.