Tezza’s Transformation: A New Identity by Saint-Urbain

In the dynamic world of content creation, where aesthetics shape identities, Tezza has become a leading platform for creatives. Founded by influencer and photographer Tessa "Tezza" Barton and Cole Herrmann, the photo and video editing app has grown into a go-to resource for influencers, offering editorial templates, curated presets, and Instagram feed management tools. With over 20 million downloads and 2.5 million active monthly users, Tezza continues to evolve beyond a simple editing tool.

To align with its rapid growth, Tezza collaborated with Saint-Urbain, an award-winning creative agency, for a comprehensive rebrand. This transformation was aimed at solidifying Tezza as an aspirational yet accessible platform that fosters creativity and artistic expression.

As Tezza expanded, the need for a strategic and cohesive brand identity became essential. The rebrand was designed to support its growth into a broader creative ecosystem, distinguishing itself in the crowded market of editing apps. Inspired by high-fashion magazines, the new identity blends sophistication with warmth, making Tezza both timeless and dynamic. The goal was to create a brand that appeals to both experienced creatives and emerging influencers, ensuring a distinct presence in the industry.

Saint-Urbain developed a refined visual system that embodies creativity, community, and artistic elevation. The custom wordmark, with sharp angles, subtly references the app’s square photo format, reinforcing cohesion between design and user experience. A sophisticated color palette of cream and tan reflects the elegance of high-end magazines, while bold accent colors add energy. The typography combines the refined, print-inspired Untitled Serif with the modern Untitled Sans, balancing tradition and innovation. Rather than a complete redesign, the iconic Tezza face icon was subtly refined to feel more dynamic and engaging, ensuring a strong connection with its community and differentiating it from more clinical, tech-driven platforms.

The rebrand extends beyond the digital realm, integrating seamlessly into Tezza’s physical products and real-world experiences. The website was redesigned with a sleek, magazine-inspired layout, enhancing user engagement with custom motion graphics. Expanding its identity beyond the screen, Tezza introduced a curated range of physical products, such as phone cases, candles, and collage kits, fostering a deeper connection with its audience. Additionally, the new identity was designed with pop-up activations in mind, ensuring a seamless and immersive brand experience for the community.

The new identity encapsulates what has always made Tezza successful—a space where creators refine their artistic voice. It elevates the brand while ensuring its continued relevance in digital creativity. "Tezza has always been more than just an app; it’s an experience and a creative hub. The new identity embodies that spirit, making it a brand that is artistic but not gated, confident but not pretentious—a place where anyone can explore their creativity and be inspired," says Tezza Barton, Co-Founder of Tezza.

Tezza’s Transformation: A New Identity by Saint-Urbain

In the dynamic world of content creation, where aesthetics shape identities, Tezza has become a leading platform for creatives. Founded by influencer and photographer Tessa "Tezza" Barton and Cole Herrmann, the photo and video editing app has grown into a go-to resource for influencers, offering editorial templates, curated presets, and Instagram feed management tools. With over 20 million downloads and 2.5 million active monthly users, Tezza continues to evolve beyond a simple editing tool.

To align with its rapid growth, Tezza collaborated with Saint-Urbain, an award-winning creative agency, for a comprehensive rebrand. This transformation was aimed at solidifying Tezza as an aspirational yet accessible platform that fosters creativity and artistic expression.

As Tezza expanded, the need for a strategic and cohesive brand identity became essential. The rebrand was designed to support its growth into a broader creative ecosystem, distinguishing itself in the crowded market of editing apps. Inspired by high-fashion magazines, the new identity blends sophistication with warmth, making Tezza both timeless and dynamic. The goal was to create a brand that appeals to both experienced creatives and emerging influencers, ensuring a distinct presence in the industry.

Saint-Urbain developed a refined visual system that embodies creativity, community, and artistic elevation. The custom wordmark, with sharp angles, subtly references the app’s square photo format, reinforcing cohesion between design and user experience. A sophisticated color palette of cream and tan reflects the elegance of high-end magazines, while bold accent colors add energy. The typography combines the refined, print-inspired Untitled Serif with the modern Untitled Sans, balancing tradition and innovation. Rather than a complete redesign, the iconic Tezza face icon was subtly refined to feel more dynamic and engaging, ensuring a strong connection with its community and differentiating it from more clinical, tech-driven platforms.

The rebrand extends beyond the digital realm, integrating seamlessly into Tezza’s physical products and real-world experiences. The website was redesigned with a sleek, magazine-inspired layout, enhancing user engagement with custom motion graphics. Expanding its identity beyond the screen, Tezza introduced a curated range of physical products, such as phone cases, candles, and collage kits, fostering a deeper connection with its audience. Additionally, the new identity was designed with pop-up activations in mind, ensuring a seamless and immersive brand experience for the community.

The new identity encapsulates what has always made Tezza successful—a space where creators refine their artistic voice. It elevates the brand while ensuring its continued relevance in digital creativity. "Tezza has always been more than just an app; it’s an experience and a creative hub. The new identity embodies that spirit, making it a brand that is artistic but not gated, confident but not pretentious—a place where anyone can explore their creativity and be inspired," says Tezza Barton, Co-Founder of Tezza.