The Yolk: A Newspaper with an Eggy Twist

What came first, the chicken or the egg? Neither—it was The Yolk!

In the heart of Enschede, Netherlands, an unconventional publication is making waves in the creative community. The Yolk, a newspaper with a distinctive “eggy” twist, was initially conceived as a stealth campaign for a graduation catalog. However, it has since grown into a dynamic platform that highlights emerging student talent while forging connections between designers and the broader local community.

At a time when print media is often considered a dying format, The Yolk embraces its physicality with a bold and playful approach. It combines the tactile richness of traditional newspapers with a contemporary flair, incorporating experimental typography and a striking bright orange ink. The result is a publication that feels as unexpected and eclectic as a TikTok “For You” page, yet rooted in the craft and authenticity of print.

Every copy of The Yolk is entirely handmade. From writing to printing and assemblage, the self-proclaimed “Mother Hens” oversee each step of the process with meticulous care. Utilizing riso and screen printing techniques, they ensure that no two issues are exactly alike—just as no two egg yolks are identical. This commitment to craftsmanship gives the publication a unique, textured quality that sets it apart from conventional print media.

The Yolk’s design philosophy is centered around playfulness and experimentation. While each issue pushes the boundaries of layout, typography, and imagery, its logo remains a simple yet powerful symbol: the circle. This minimalistic approach serves as a grounding element amidst the publication’s ever-evolving creative explorations. As the team’s confidence grows, so too does their willingness to push the limits of their medium, making each new edition bolder and more inventive than the last.

Beyond its striking design, The Yolk serves as a platform for overlooked narratives. It amplifies local, peculiar, and underappreciated stories that often go unnoticed in mainstream magazines. By giving voice to these unique perspectives, the publication fosters a deeper connection between designers and their surrounding community.

The Yolk: A Newspaper with an Eggy Twist

What came first, the chicken or the egg? Neither—it was The Yolk!

In the heart of Enschede, Netherlands, an unconventional publication is making waves in the creative community. The Yolk, a newspaper with a distinctive “eggy” twist, was initially conceived as a stealth campaign for a graduation catalog. However, it has since grown into a dynamic platform that highlights emerging student talent while forging connections between designers and the broader local community.

At a time when print media is often considered a dying format, The Yolk embraces its physicality with a bold and playful approach. It combines the tactile richness of traditional newspapers with a contemporary flair, incorporating experimental typography and a striking bright orange ink. The result is a publication that feels as unexpected and eclectic as a TikTok “For You” page, yet rooted in the craft and authenticity of print.

Every copy of The Yolk is entirely handmade. From writing to printing and assemblage, the self-proclaimed “Mother Hens” oversee each step of the process with meticulous care. Utilizing riso and screen printing techniques, they ensure that no two issues are exactly alike—just as no two egg yolks are identical. This commitment to craftsmanship gives the publication a unique, textured quality that sets it apart from conventional print media.

The Yolk’s design philosophy is centered around playfulness and experimentation. While each issue pushes the boundaries of layout, typography, and imagery, its logo remains a simple yet powerful symbol: the circle. This minimalistic approach serves as a grounding element amidst the publication’s ever-evolving creative explorations. As the team’s confidence grows, so too does their willingness to push the limits of their medium, making each new edition bolder and more inventive than the last.

Beyond its striking design, The Yolk serves as a platform for overlooked narratives. It amplifies local, peculiar, and underappreciated stories that often go unnoticed in mainstream magazines. By giving voice to these unique perspectives, the publication fosters a deeper connection between designers and their surrounding community.