How Trait is Revolutionizing Running Apps and Building Lasting Lifestyles

Designed by Studio zur Strassen

Over 50% of Europeans aren’t getting enough physical activity. Despite the surge in fitness apps and wellness challenges, sticking to a regular exercise routine remains a significant hurdle for many. That’s where Trait makes its mark — revolutionizing the world of running apps by adapting to users’ everyday lives, rather than expecting them to conform. Powered by cutting-edge sports science and AI-driven, customizable training programs, Trait enables people to reconnect with their authentic selves and with each other, making fitness a more personal, connected, and human experience.

Trait is here to redefine the running app industry. It’s not just about tracking numbers and data; it’s about rekindling the pure joy of movement and embracing the strength found in community and connection.

The brand boldly challenges the conventional fitness narrative, and that vision is embedded in its identity. It starts with the name "Trait," which celebrates the unique characteristics and abilities that make every individual distinct. The logo mirrors this ethos, emphasizing that true fitness and a healthy lifestyle are, at their core, about happiness and well-being. 

Trait is more than just an app; it’s a personal training companion that guides you in building a sustainable, lasting lifestyle. The idea of cultivating long-term health is woven into the brand’s core message: ‘Your journey is made up of small, consistent steps,’ a philosophy that resonates throughout the entire identity and experience.

Studio zur Strassen is the design practice and strategic consultancy led by creative director Yannick zur Strassen. The studio collaborates with forward-thinking individuals and businesses to shape the brands of tomorrow. By blending strategic insight with intuitive creativity, the studio crafts meaningful and relevant brand identities.

TEAM — STUDIO ZUR STRASSEN

Yannick zur Strassen – Strategy, Design & Creative Direction
Mark O’Neill – Design
Stephen McLaughlin – Motion Design
Marta Azaña – Motion Design
James Richardson – Strategy, Naming & Copywriting

How Trait is Revolutionizing Running Apps and Building Lasting Lifestyles

Over 50% of Europeans aren’t getting enough physical activity. Despite the surge in fitness apps and wellness challenges, sticking to a regular exercise routine remains a significant hurdle for many. That’s where Trait makes its mark — revolutionizing the world of running apps by adapting to users’ everyday lives, rather than expecting them to conform. Powered by cutting-edge sports science and AI-driven, customizable training programs, Trait enables people to reconnect with their authentic selves and with each other, making fitness a more personal, connected, and human experience.

Trait is here to redefine the running app industry. It’s not just about tracking numbers and data; it’s about rekindling the pure joy of movement and embracing the strength found in community and connection.

The brand boldly challenges the conventional fitness narrative, and that vision is embedded in its identity. It starts with the name "Trait," which celebrates the unique characteristics and abilities that make every individual distinct. The logo mirrors this ethos, emphasizing that true fitness and a healthy lifestyle are, at their core, about happiness and well-being.

Trait is more than just an app; it’s a personal training companion that guides you in building a sustainable, lasting lifestyle. The idea of cultivating long-term health is woven into the brand’s core message: ‘Your journey is made up of small, consistent steps,’ a philosophy that resonates throughout the entire identity and experience.

Studio zur Strassen is the design practice and strategic consultancy led by creative director Yannick zur Strassen. The studio collaborates with forward-thinking individuals and businesses to shape the brands of tomorrow. By blending strategic insight with intuitive creativity, the studio crafts meaningful and relevant brand identities.

TEAM — STUDIO ZUR STRASSEN

Yannick zur Strassen – Strategy, Design & Creative Direction
Mark O’Neill – Design
Stephen McLaughlin – Motion Design
Marta Azaña – Motion Design
James Richardson – Strategy, Naming & Copywriting