Transcend Reimagined: A Dynamic Identity Rooted in Strength and Growth

Designed by Thought & Found

Rooted in the richness of Transcend’s purpose, journey, and evolution, the rebrand confidently reestablishes the organization’s identity, embodying strength, competence, reliability, and approachability. The brand strikes a harmonious balance between these attributes through bold typography and a versatile logotype and marque system that exude resilience and timelessness. Playful accents in brand applications add a touch of warmth, ensuring the identity remains approachable and grounded.  

The new brand narrative focuses on the themes of thriving and flourishing, showcasing how Transcend empowers TGDNB youth and families in every aspect of their growth and success. It highlights the organization’s role as a nurturing ecosystem, fostering potential and driving positive change.  

Inspired by flexibility, dynamism, and transformation, the brand visually and conceptually captures Transcend’s ability to evolve and adapt. This reinforces its identity as a “consistently dynamic” force—reliable, resilient, and deeply committed to supporting others with care and purpose.

Thought & Found is a multidisciplinary design practice based in Melbourne/Naarm, Australia, driven by a methodology that embraces the unexpected, values meaningful and intelligent outcomes, and celebrates the occasional happy accident. By challenging conventional branding norms, the practice aims to craft distinctive and compelling solutions for every project.

Their passion lies in empowering individuals, businesses, and communities with design services that effectively communicate intent, purpose, and passion. Each project is delivered with impactful narratives that seamlessly align vision and voice. At the heart of their approach is the belief that design should not only stimulate the mind but also resonate deeply with the heart.

Transcend Reimagined: A Dynamic Identity Rooted in Strength and Growth

Rooted in the richness of Transcend’s purpose, journey, and evolution, the rebrand confidently reestablishes the organization’s identity, embodying strength, competence, reliability, and approachability. The brand strikes a harmonious balance between these attributes through bold typography and a versatile logotype and marque system that exude resilience and timelessness. Playful accents in brand applications add a touch of warmth, ensuring the identity remains approachable and grounded. 

The new brand narrative focuses on the themes of thriving and flourishing, showcasing how Transcend empowers TGDNB youth and families in every aspect of their growth and success. It highlights the organization’s role as a nurturing ecosystem, fostering potential and driving positive change. 

Inspired by flexibility, dynamism, and transformation, the brand visually and conceptually captures Transcend’s ability to evolve and adapt. This reinforces its identity as a “consistently dynamic” force—reliable, resilient, and deeply committed to supporting others with care and purpose.

Thought & Found is a multidisciplinary design practice based in Melbourne/Naarm, Australia, driven by a methodology that embraces the unexpected, values meaningful and intelligent outcomes, and celebrates the occasional happy accident. By challenging conventional branding norms, the practice aims to craft distinctive and compelling solutions for every project.

Their passion lies in empowering individuals, businesses, and communities with design services that effectively communicate intent, purpose, and passion. Each project is delivered with impactful narratives that seamlessly align vision and voice. At the heart of their approach is the belief that design should not only stimulate the mind but also resonate deeply with the heart.