Local Heroes, Global Impact: UNICEF's ZEROawards in Vietnam

Designed by Rice

As Vietnam attained "middle income" status on the global stage, UNICEF Vietnam faced reduced external funding opportunities. UNICEF approached Rice to collaborate on a project aimed at inspiring and involving local Vietnamese donors. Rice undertook to establish a strategic platform for generating substantial local donations to support UNICEF Vietnam.

Leveraging UNICEF's global initiative "Believe in ZERO" (which aims to eliminate preventable child deaths), Rice conceived and launched a new initiative branded as the UNICEF ZEROawards. These awards celebrated acts of humanitarianism by Vietnamese individuals, culminating in a prestigious, widely-publicized ceremony where trophies were presented. The event's communication strategy centered around a simple logo depicting a zero made of plus marks, symbolizing the cumulative impact of individual donations towards achieving zero preventable child deaths.

At the inaugural ZEROawards ceremony, UNICEF raised US$440,000 in a single night—exceeding their goal of a quarter million dollars by 176% and nearly quadrupling their previous leading fundraising events. This success meant at least 50,000 children could receive treatment in a province with severe child malnutrition. The event's star-studded presence and comprehensive media coverage across television, print, outdoor, and online platforms significantly heightened awareness of UNICEF's work and achievements in Vietnam. UNICEF intends to continue this initiative to empower more local humanitarians from all walks of life.

Rice is an innovative company dedicated to shaping the future through creativity and design. Established in 2011, Rice has been at the forefront of crafting unique and elevated brand experiences. They specialize in bridging the gap between emerging brands and the global market, as well as introducing established international brands to fresh, diverse audiences.

Rice's mission goes beyond mere branding; they aim to inspire and uplift communities through the power of design. Their work is driven by a commitment to making a positive and lasting impact on the world, fostering connections that resonate deeply and authentically with people everywhere.

Local Heroes, Global Impact: UNICEF's ZEROawards in Vietnam

As Vietnam attained "middle income" status on the global stage, UNICEF Vietnam faced reduced external funding opportunities. UNICEF approached Rice to collaborate on a project aimed at inspiring and involving local Vietnamese donors. Rice undertook to establish a strategic platform for generating substantial local donations to support UNICEF Vietnam.

Leveraging UNICEF's global initiative "Believe in ZERO" (which aims to eliminate preventable child deaths), Rice conceived and launched a new initiative branded as the UNICEF ZEROawards. These awards celebrated acts of humanitarianism by Vietnamese individuals, culminating in a prestigious, widely-publicized ceremony where trophies were presented. The event's communication strategy centered around a simple logo depicting a zero made of plus marks, symbolizing the cumulative impact of individual donations towards achieving zero preventable child deaths.

At the inaugural ZEROawards ceremony, UNICEF raised US$440,000 in a single night—exceeding their goal of a quarter million dollars by 176% and nearly quadrupling their previous leading fundraising events. This success meant at least 50,000 children could receive treatment in a province with severe child malnutrition. The event's star-studded presence and comprehensive media coverage across television, print, outdoor, and online platforms significantly heightened awareness of UNICEF's work and achievements in Vietnam. UNICEF intends to continue this initiative to empower more local humanitarians from all walks of life.

Rice is an innovative company dedicated to shaping the future through creativity and design. Established in 2011, Rice has been at the forefront of crafting unique and elevated brand experiences. They specialize in bridging the gap between emerging brands and the global market, as well as introducing established international brands to fresh, diverse audiences.

Rice's mission goes beyond mere branding; they aim to inspire and uplift communities through the power of design. Their work is driven by a commitment to making a positive and lasting impact on the world, fostering connections that resonate deeply and authentically with people everywhere.