Unconventional Elegance: Studio Blackburn's Reimagining of Ventura Foreman's Brand Identity

Designed by Studio Blackburn

Studio Blackburn has completely transformed the identity of Ventura Foreman, a design and manufacturing studio, creating a brand persona that truly captures the essence of their unique ethos.

The project brief granted us significant creative freedom, yet with one crucial directive: to craft a perception that the brand is ‘clean, simple, and familiar, but with a subtle twist that something is not quite right.’

This intentional sense of ‘a little bit wrong’ was meticulously woven into every aspect of the rebrand. From the typographic system used in the logo to the method of attaching labels, every detail was considered. This guiding principle even influenced our choice of typeface. They selected ABC Marfa Medium by Dinamo®, a typeface designed to be sturdy and utilitarian, perfect for a fast-paced era with no time to waste. Its subtle quirks, which initially seem out of place, proved to be the perfect fit for Ventura Foreman.

Breaking away from conventional branding practices, the new identity doesn’t rely on a fixed colour palette. Instead, it utilizes a variety of paper stocks and colours, carefully chosen to complement the clothing and the diverse range of fabrics available. Accents of colour are introduced as needed for print collateral, postage labels, and other branded assets, ensuring each element feels fresh and contextually appropriate.

This bold and thoughtful approach to Ventura Foreman’s rebranding highlights Studio Blackburn’s commitment to creating identities that are not only visually striking but also deeply resonant with the core values and fabric of the brands they represent.

Studio Blackburn is an internationally renowned brand strategy and design studio. They are dedicated to inspiring desire for brands and businesses that enhance people's lives, making them better, more enjoyable, and more beautiful. Their approach combines innovative design thinking with strategic insight, ensuring that each brand they touch not only stands out visually but also resonates deeply with its audience. By focusing on meaningful and impactful design, Studio Blackburn creates experiences that elevate everyday interactions, turning ordinary moments into extraordinary ones. Their passion lies in crafting identities that are not just aesthetically pleasing but also imbued with purpose, ultimately fostering connections that drive loyalty and growth.

Unconventional Elegance: Studio Blackburn's Reimagining of Ventura Foreman's Brand Identity

Studio Blackburn has completely transformed the identity of Ventura Foreman, a design and manufacturing studio, creating a brand persona that truly captures the essence of their unique ethos.

The project brief granted us significant creative freedom, yet with one crucial directive: to craft a perception that the brand is ‘clean, simple, and familiar, but with a subtle twist that something is not quite right.’

This intentional sense of ‘a little bit wrong’ was meticulously woven into every aspect of the rebrand. From the typographic system used in the logo to the method of attaching labels, every detail was considered. This guiding principle even influenced our choice of typeface. They selected ABC Marfa Medium by Dinamo®, a typeface designed to be sturdy and utilitarian, perfect for a fast-paced era with no time to waste. Its subtle quirks, which initially seem out of place, proved to be the perfect fit for Ventura Foreman.

Breaking away from conventional branding practices, the new identity doesn’t rely on a fixed colour palette. Instead, it utilizes a variety of paper stocks and colours, carefully chosen to complement the clothing and the diverse range of fabrics available. Accents of colour are introduced as needed for print collateral, postage labels, and other branded assets, ensuring each element feels fresh and contextually appropriate.

This bold and thoughtful approach to Ventura Foreman’s rebranding highlights Studio Blackburn’s commitment to creating identities that are not only visually striking but also deeply resonant with the core values and fabric of the brands they represent.

Studio Blackburn is an internationally renowned brand strategy and design studio. They are dedicated to inspiring desire for brands and businesses that enhance people's lives, making them better, more enjoyable, and more beautiful. Their approach combines innovative design thinking with strategic insight, ensuring that each brand they touch not only stands out visually but also resonates deeply with its audience. By focusing on meaningful and impactful design, Studio Blackburn creates experiences that elevate everyday interactions, turning ordinary moments into extraordinary ones. Their passion lies in crafting identities that are not just aesthetically pleasing but also imbued with purpose, ultimately fostering connections that drive loyalty and growth.