ZeroTox Sustainability Campaign: by Alpamys Yechshanov

While navigating the bustling streets of Manhattan, graphic designer and sustainability advocate Alpamys Yechshanov encountered an unexpected source of inspiration. Amidst the towering piles of trash bags, one, in particular, caught his eye—compressed into a shape eerily reminiscent of an apple. This striking visual metaphor of New York City, famously dubbed "The Big Apple," being weighed down by pollution led to the creation of ZeroTox, a sustainability campaign aimed at addressing the city’s plastic waste crisis.

ZeroTox is more than just a campaign; it is a call to action. Alpamys transformed discarded plastic waste found on the streets into sculpted fruits and vegetables, turning urban debris into thought-provoking art. These symbolic creations posed a critical question to New Yorkers: "Is this The Big Apple or The Big Polluter?" Through ZeroTox, Alpamys sought to highlight the environmental impact of plastic pollution while urging city residents to reconsider their consumption and waste habits.

The campaign’s innovative approach did not go unnoticed. Alpamys Yechshanov was recognized as an AstraZeneca Climate Entrepreneurship Scholar, a distinction that acknowledges forward-thinking individuals tackling pressing environmental challenges. His work was also showcased on AstraZeneca’s official LinkedIn page, reaching an audience of over 3 million followers. This recognition underscores his ability to merge creativity with advocacy, reinforcing the power of design as a catalyst for social and environmental change.

Alpamys’ work in sustainability extends far beyond ZeroTox. Holding a BFA in Graphic Design from St. John’s University - New York, he blends artistic vision with technical expertise to produce meaningful and impactful designs. Currently working at a leading public affairs firm in New York City, he continues to push boundaries in branding, packaging, and motion graphics, ensuring his work resonates both aesthetically and socially.

His artistic impact is evident through multiple showcases at YehArt Gallery in New York City, solidifying his growing presence in the creative community. In addition to ZeroTox, his portfolio includes projects such as Beyond The Binary, an augmented reality book exploring AI’s role in daily life, and Rhythmicity, an initiative dedicated to creating inclusive sound experiences for individuals with hearing impairments. These projects reflect his commitment to blending design, technology, and storytelling to drive meaningful change.

Fluent in five languages and proficient in tools such as Adobe Creative Suite, Blender, and Cinema 4D, Alpamys continues to explore new avenues for impactful design. His work exemplifies the intersection of sustainability, innovation, and artistic expression, making him a standout figure in both the design and environmental advocacy landscapes.

Through ZeroTox and beyond, Alpamys Yechshanov is proving that design is more than just aesthetics—it is a powerful medium for change.

ZeroTox Sustainability Campaign: by Alpamys Yechshanov

While navigating the bustling streets of Manhattan, graphic designer and sustainability advocate Alpamys Yechshanov encountered an unexpected source of inspiration. Amidst the towering piles of trash bags, one, in particular, caught his eye—compressed into a shape eerily reminiscent of an apple. This striking visual metaphor of New York City, famously dubbed "The Big Apple," being weighed down by pollution led to the creation of ZeroTox, a sustainability campaign aimed at addressing the city’s plastic waste crisis.

ZeroTox is more than just a campaign; it is a call to action. Alpamys transformed discarded plastic waste found on the streets into sculpted fruits and vegetables, turning urban debris into thought-provoking art. These symbolic creations posed a critical question to New Yorkers: "Is this The Big Apple or The Big Polluter?" Through ZeroTox, Alpamys sought to highlight the environmental impact of plastic pollution while urging city residents to reconsider their consumption and waste habits.

The campaign’s innovative approach did not go unnoticed. Alpamys Yechshanov was recognized as an AstraZeneca Climate Entrepreneurship Scholar, a distinction that acknowledges forward-thinking individuals tackling pressing environmental challenges. His work was also showcased on AstraZeneca’s official LinkedIn page, reaching an audience of over 3 million followers. This recognition underscores his ability to merge creativity with advocacy, reinforcing the power of design as a catalyst for social and environmental change.

Alpamys’ work in sustainability extends far beyond ZeroTox. Holding a BFA in Graphic Design from St. John’s University - New York, he blends artistic vision with technical expertise to produce meaningful and impactful designs. Currently working at a leading public affairs firm in New York City, he continues to push boundaries in branding, packaging, and motion graphics, ensuring his work resonates both aesthetically and socially.

His artistic impact is evident through multiple showcases at YehArt Gallery in New York City, solidifying his growing presence in the creative community. In addition to ZeroTox, his portfolio includes projects such as Beyond The Binary, an augmented reality book exploring AI’s role in daily life, and Rhythmicity, an initiative dedicated to creating inclusive sound experiences for individuals with hearing impairments. These projects reflect his commitment to blending design, technology, and storytelling to drive meaningful change.

Fluent in five languages and proficient in tools such as Adobe Creative Suite, Blender, and Cinema 4D, Alpamys continues to explore new avenues for impactful design. His work exemplifies the intersection of sustainability, innovation, and artistic expression, making him a standout figure in both the design and environmental advocacy landscapes.

Through ZeroTox and beyond, Alpamys Yechshanov is proving that design is more than just aesthetics—it is a powerful medium for change.